Have you ever taken a moment to explore what it means to be a part of the marketing industry in 2023? How marketing was done 20 years ago doesn’t compare to what it is today.
When you look at the different types of marketers, it’s hard to define marketing. It’s a bit of a catch-all term that addresses the simplicity and complexity of roles in today’s marketing industry.
Their ultimate goal is to create a winning marketing strategy.
Marketers have a list of responsibilities. They also have different roles based on the industry and the types of marketing duties they perform.
We’ve put together a list of marketer roles. Let’s delve into what they are, the importance of marketing, and creating a marketing strategy.
Types of Marketers
Marketing in business is all about finding ways to get your products and services seen by the right people. Digital marketing is the way to go in helping brands succeed.
If you’re looking for opportunities in this field, you need to know what a marketer is and the types of marketers.
A marketer is someone who helps an organization promote its products and services. They figure out the best strategies to increase sales and revenue. Marketers also ensure they’re on point with their target audience and the market when providing business tips.
A good example is Women on Amazon. These marketers are creative and innovative. They help businesses build brand equity and enjoy an overall great customer experience.
Last, marketers ensure their target audience knows about their products and offerings. Their marketing strategy is based on customer needs and demands. They gather this information to push companies to keep making better products.
Commonly referred to as brand marketing managers, they are responsible for ensuring that business plans are carried out effectively. The goal is to meet a company’s brand expectations and ensure they reach their targets.
They maintain brand integrity by managing efforts across multiple channels like TV, radio, paid social media, and more.
Brand marketers work closely with their brand marketing team. Together, the team ensures that all the branded elements for ads and launch materials are approved. They also provide reports on brand performance and share them with management and stakeholders.
Content marketing is the process of planning, researching, creating, distributing, and analyzing content. The purpose is to attract and engage potential customers.
A content marketer usually creates blog posts, helpful tips, videos, graphics, white papers, and more. Depending on their background, content marketers might also do market research and track the performance. They’ll also need to create content calendars and do other tasks.
Content marketers must be exceptional writers and great storytellers. They translate a brand’s marketing strategy through various mediums, like blogs, videos, and social media posts.
A digital marketer uses various digital channels to create leads and increase brand awareness. These digital channels include the following:
- Company websites
- Social media networks
- Search engines
- Email marketing
- Mobile apps
- Online display ads
- Blogs and more
A digital marketer also needs to use measurable analytics to identify areas of weakness and improvement across digital channels. They can specialize in these channels or focus on just one or two.
Digital marketing careers come in many forms. You can specialize in all digital channels or focus on just one.
There are advantages and disadvantages to each type of digital marketing career. You may work as a general specialist or manager for smaller companies. For larger companies, you may be part of a larger team that works across several departments.
If you’re looking to attract, engage, and convert potential customers through inbound marketing, inbound marketers might be a good fit.
They’re responsible for creating and running strategies and campaigns for clients. They also create and manage content while analyzing and reporting on the effectiveness of their efforts.
Inbound marketers also have the skills to write and edit content for different channels using SEO and keyword research. Plus, they’ll be familiar with website analytics tools and have experience analyzing data.
Product marketing is all about marketing to customers, getting them to buy and use your product. The product marketer ensures the client is happy and the marketing strategy is successful.
Product marketers understand the customer’s needs. They ensure people want and use a product by focusing on processes like product positioning.
Other duties center around sales support and product messaging, including managing the following:
- Buying profiles
- Customer satisfaction
- Showing the product
Product marketers are part of the product marketing team. The team is key to understanding the product’s value to the target audience and getting the brand out to the public.
You may be asking what is the difference between a brand marketer and a product marketer. Brand marketers focus on raising awareness of a company’s brand and ensuring its reputation stays positive.
While this role is still present at most companies, product marketers focus on getting people to buy specific products. Both roles ensure sales happen. Product marketers focus on what they’re selling, not who’s selling it.
Social Media Marketer
Social media marketers are the experts who use social media to spread the word about a company’s products and services. They can work within the company in a dedicated role or as freelancers who charge an hourly rate.
Their main job is to manage the company’s social media strategy. This entails the following responsibilities:
- Create and publish posts
- Monitor metrics
- Follow social media trends
- Respond to user comments
- Reply to direct messages.
They also use social media tools to understand what people say about the company.
Do You See a Future as a Marketer?
Before you answer yes, different types of marketers require different skill sets and education. Some roles may require certifications, degrees, or years of experience.
You probably won’t become a billionaire like the Kardashian and Jenner family, but it is a rewarding career for creatives.
You should be familiar with these roles if you’re running a company that offers digital marketing services. You’ll need to understand what they entail if your favorite role becomes available.